As a traditional industry that has been developing in China for many years, the development of the dental comprehensive treatment machine industry in recent years has been somewhat sluggish, which is due to the economic environment on the one hand, and on the other hand, it has a great relationship with its own market environment. Looking at the current market, the problem of overcapacity has gradually become prominent, and many companies have fallen into the quagmire of this problem and it is difficult to find a solution to the problem.

Overcapacity has become a factor
hindering the development of enterprises With the increase of competitive pressure, more and more enterprises have begun to have negative emotions, and the general downturn in the general environment is now, the inventory pressure of the industry is increasing, which will have a significant impact on the future development of the industry. The cold business has made many enterprises have more and more product inventory, and the products in small scale and small area have been piled up in the warehouse.

The person in charge of an enterprise said that in the past, he was worried that he would not be able to receive OEM orders, but now he is worried that the enterprises that have placed orders for the products produced have not come to pull, and the products have no place to be stacked. The competition in the dental comprehensive treatment machine industry is becoming increasingly fierce, and many companies have slowed down and even orders have declined, in this situation, if the production capacity is expanded, it is likely to lead to overcapacity, and can only fall into the prison of the price war.

Enterprises need to find a suitable channel

to solve the production capacity process In response to this situation, enterprises need to find corresponding solutions. If you stand at the height of the whole market to look at the digestion of inventory, then the better way is to open up a new market or fill the gap in the market, requiring dealers to expand the sales network of products as much as possible in the specified sales area, and increase the sales of products. Opening up new markets can provide dealers with some support, such as providing a delivery van that requires dealers to use for the distribution of products and give them away after completing the goal.

In the process of consolidating the traditional channel model and expanding new marketing channels, many companies have also realized the importance of brand building and have increased their advertising efforts. However, branding is not enough through advertising alone. The added value of the brand determines the consumer's recognition of the publicity results. Therefore, ensuring product quality and continuously improving the added value of the brand is the basis of brand building. Only by laying a good foundation for quality and continuously improving the added value of products can enterprises build a brand with a reputation and trusted by consumers.

Therefore, from the perspective of enterprises, in the face of the problem of overcapacity, it is fundamental to recognize the situation and seek a solution that suits them. Only by proceeding from reality can enterprises be smooth sailing on the road of resolving the obstacles to development.